
                                                      Brand Awareness Project                                                Page 1
Table 1
Q1 Favourite brand
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand D                       50%        -%    100%        -%     50%      100%      -%

Brand E                       50%      100%      -%        -%     50%        -%    100%










































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                                                      Brand Awareness Project                                                Page 2
Table 2
Q1 Favourite brand
by Q2 Other brands considered
Base: All respondents

                           Total Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J    None

Total                          2       1       1       2       -       -       -       2       1       1       -       -

Brand A                        -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand B                        -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand C                        -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand D                       50%      -%    100%     50%      -%      -%      -%     50%    100%      -%      -%      -%

Brand E                       50%    100%      -%     50%      -%      -%      -%     50%      -%    100%      -%      -%

Brand F                        -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand G                        -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand H                        -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand I                        -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand J                        -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

None                           -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

























                                         Produced by MRDC Software on 23/03/18 at 17:47:51

                                                      Brand Awareness Project                                                Page 3
Table 3
Q2 Other brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                     50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand B                     50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand C                    100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                        -%        -%      -%        -%      -%        -%      -%

Brand E                        -%        -%      -%        -%      -%        -%      -%

Brand F                        -%        -%      -%        -%      -%        -%      -%

Brand G                    100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand H                     50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand I                     50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand J                        -%        -%      -%        -%      -%        -%      -%

None                           -%        -%      -%        -%      -%        -%      -%
























                                         Produced by MRDC Software on 23/03/18 at 17:47:51

                                                      Brand Awareness Project                                                Page 4
Table 4
Q1/Q2 All brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                     50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand B                     50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand C                    100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                     50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand E                     50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand F                        -%        -%      -%        -%      -%        -%      -%

Brand G                    100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand H                     50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand I                     50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand J                        -%        -%      -%        -%      -%        -%      -%

None                           -%        -%      -%        -%      -%        -%      -%
























                                         Produced by MRDC Software on 23/03/18 at 17:47:51

                                                      Brand Awareness Project                                                Page 5
Table 5
Q3 Brand seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                    100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand B                     50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand C                    100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                    100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand E                     50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand F                     50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand G                        -%        -%      -%        -%      -%        -%      -%

Brand H                        -%        -%      -%        -%      -%        -%      -%

Brand I                        -%        -%      -%        -%      -%        -%      -%

Brand J                        -%        -%      -%        -%      -%        -%      -%

None                           -%        -%      -%        -%      -%        -%      -%
























                                         Produced by MRDC Software on 23/03/18 at 17:47:51

                                                      Brand Awareness Project                                                Page 6
Table 6
Q3 Brand seen advertised
Base: All females

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          1         -       1         -       1         1       -

Brand A                    100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand B                        -%        -%      -%        -%      -%        -%      -%

Brand C                    100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand D                    100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand E                    100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand F                    100.0%        -%  100.0%        -%  100.0%    100.0%      -%

Brand G                        -%        -%      -%        -%      -%        -%      -%

Brand H                        -%        -%      -%        -%      -%        -%      -%

Brand I                        -%        -%      -%        -%      -%        -%      -%

Brand J                        -%        -%      -%        -%      -%        -%      -%

None                           -%        -%      -%        -%      -%        -%      -%
























                                         Produced by MRDC Software on 23/03/18 at 17:47:51

                                                      Brand Awareness Project                                                Page 7
Table 7
Q1/Q3 Brand connsidered and seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

Brand A                     50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Brand B                        -%        -%      -%        -%      -%        -%      -%

Brand C                    100.0%    100.0%  100.0%        -%  100.0%    100.0%  100.0%

Brand D                     50.0%        -%  100.0%        -%   50.0%    100.0%      -%

Brand E                        -%        -%      -%        -%      -%        -%      -%

Brand F                        -%        -%      -%        -%      -%        -%      -%

Brand G                        -%        -%      -%        -%      -%        -%      -%

Brand H                        -%        -%      -%        -%      -%        -%      -%

Brand I                        -%        -%      -%        -%      -%        -%      -%

Brand J                        -%        -%      -%        -%      -%        -%      -%

None                           -%        -%      -%        -%      -%        -%      -%
























                                         Produced by MRDC Software on 23/03/18 at 17:47:51

                                                      Brand Awareness Project                                                Page 8
Table 8
Number in household
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         1       1         -       2         1       1

1                              -%        -%      -%        -%      -%        -%      -%

2                           50.0%        -%  100.0%        -%   50.0%    100.0%      -%

3 to 5                         -%        -%      -%        -%      -%        -%      -%

More than 5                 50.0%    100.0%      -%        -%   50.0%        -%  100.0%

Mean score                  4.00      6.00    2.00         -    4.00      2.00    6.00




































                                         Produced by MRDC Software on 23/03/18 at 17:47:51
